Writing is an art with its own rhythms, pulses and joy. Being good at writing, particularly original articles that express fresh ideas, or shine light on an issue from a unique perspective is a tatent highly desired by many businesses. It is especially so given today’s cost of marketing distribution being much lower than those days of expensive printing presses and newspapers. Businesses need fresh, high quality content marketing, and more frequently. This should be good news to those who are good at writing. It means your copywriting skills are very much in demand. If as a blogger you are interested in business, and following the right steps, you will be able to earn good money by pursuing your love for writing.  


Why you should write for a business?

Almost every business knows the value of marketing. Without marketing, a business will lag behind competition and will lose market share, which is
an undesirable situation. If the business has withstood the test of the marketplace, it is most likely it already has a blog and needs to add new content. This is content marketing, a necessity for businesses to provide useful and updated information about their products or services.

Why should a business with years of history want to talk to me?
A business with many years of history means it has some fully developed products or services. However, given the current rapid changes brought about by technology, the business is also likely to have new products or features that need to be marketed. Or the business simply needs to broaden its customer base to gain market share.
 
The business may need more than one blogger to write the content for them. An experienced or seasoned writer can provide perspective from a veteran consumer’s stand point. A younger blogger, from the perspective of an up-and-coming consumer group, using their modern language, can tell stories that resonate with younger demographic. That is appealing to many businesses. 

What is important when writing for a business?
It will be helpful to gain a good understanding of key products or services by the businesses you are going to write about. It will help you quickly gain the status of a specialist in the industry, which will no doubt be appreciated by the business. A good way is to learn what others have to say about the products through searching on the Internet. This will give you inspirations. It will also provide background education about the business.

Be original. Be genuine. Be enthusiastic.
If you believe the business’s products or services you are writing about have benefits, why not show your enthusiasm? Nothing will compare to work by a writer who understands and genuinely appreciates the products. 


What to avoid when writing for a business client?
It is important to write something fresh, unique. Avoid plagiarism as it will not be helpful to the business nor to yourself. A quick and easy copy of someone’s work will just as quickly end your lucrative writing assignments. 

If the business has a deadline, make sure you deliver finished, proofread writing before it as businesses are sensitive about time of delivery.

Businesses prefer reliability and consistency. If your blogs meet their quality standard and are delivered on time, business may prefer that you write blogs for them regularly. This is not only recognition of your talent in creating quality blogs, work ethics and your ability of original thinking, but also it means consistent income for you the blogger.